He is referred to by his birth name, Elvis, but some refer to him as the King. He is thought of as an American Rock-and-Roll legend, and his presence remains strong well after his death. For fans of his classic vinyl, his records have been known to have high resale values; some rare records of his can generate hundreds, if not thousands of dollars. His music lives on as American hits, but it's the sales generated from his estate that have the CKX Enterprise's pockets filled with cash. CKX Enterprise has created a niche business promoting the image and name of dead celebrities, and Elvis remains one of the most lucrative names in the business.
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